Others: The Casey House Short Horror Film to Smash Stigma

Fear fuels HIV stigma. We created this short film so audiences would get a feeling for the impacts of stigma that people living with HIV face every day. The film stars an actor living with HIV who we discovered after a global casting call and was guided from start to finish with the help of people living with HIV and their experiences.

Premiere Event

To launch the film, we hosted a premiere experience October 26th and 27th at Ontario Place where audiences could be taken through a series of events that echo the stigmatising experiences shown in the film.

So far, this film has received local and global attention from a variety of media outlets and at time of writing is still picking up steam.

Mini Documentaries

SPOILER ALERT: Our film ends with real people sharing their stories of life facing HIV stigma. But the real life stories didn't end there. We created six interview films where each spoke about their experiences and the type of fear that stigma plays into in their life. From the fear of disclosing to the fear of who to trust and how stigma itself comes from fear, these stories help give further insight to what it's like to live facing HIV stigma every day.

Watch them all at: Smashstigma.ca 

Awards & Recognition

• Clios | Silver - Film Craft - Casting/ Performance
• Clios | Bronze - Film Craft - Direction
• Clios | Shortlist - Film Craft - Cinematography
• Clios | Shortlist - Branded Entertainment & Content - Film, Scripted
• One Show | Merit - Branded Entertainment - Low Budget
  
• One Show | Shortlist - Fusion Pencil
• One Show | Shortlist - Social Media Craft - Writing
• One Show | Shortlist - Branded Entertainment - Long Form Video, Single
• One Show | Shortlist - Branded Entertainment - Innovation in Branded Entertainment
• One Show | Shortlist - Film & Video - Online Only Films & Video - Over 60 Seconds - Single
• One Show | Shortlist - Film & Video - Innovation in Film
• One Show | Shortlist - Health & Wellness - Branded Content
• One Show | Shortlist - Health & Wellness - Film
• One Show | Shortlist - Integrated - Integrated Campaign
• One Show | Shortlist - Interactive - Online & Mobile Online Only Video - Single
• One Show | Shortlist - Moving Image Craft & Production: Direction - Single
• One Show | Shortlist - Moving Image Craft & Production: Editing - Single
• One Show | Shortlist - Moving Image Craft & Production: Casting
• One Show | Shortlist - Moving Image Craft & Production: Creative Use of Budget
• One Show | Shortlist - Music & Sound Craft - Original Music - Score - Long Form
• One Show | Shortlist - Music & Sound Craft - Sound design
• One Show | Shortlist - Public Relations - Integrated PR Campaign
• One Show | Shortlist - Social Media - Influencer Marketing - Single Channel
• Cannes | Shortlist - Film Craft Production: Direction
• D&AD | Shortlist - Sound Design & Use of Music
• D&AD | Shortlist - Media / Use of Micro-Talent & Influencers 
• Marketing Awards | Bronze - Sound Design
• Marketing Awards | Merit - Direction

Credits

So many people across so many partners made this possible and I'm so beyond thankful for everyone's work.

Client: Casey House
Chief Executive Officer: Joanne Simons
Chief Development and Marketing Officer: Alanna Scott
Communications Director: Lisa McDonal

Production: OPC
Executive Producers: Harland Weiss, Donovan M Boden, Isil Gilderdale, Emily Harris
Director: Paul Shkordoff
Producer: Jeff Chiu
DOP: Jeremy Cox
Casing: Powerhouse

Post Production: Rooster
Editor: Michelle Czuker
Sound/Music: Jared Kuemper, Berkeley

Agency: Bensimon Byrne
Chief Creative Officer & Partner: Joseph Bonnici
Creative Directors: Gints Bruveris and David Mueller
Art Director: Amy Fernandes
Copywriter: Samantha Ramsay
Executive Producer: Michelle Pilling
Senior Producer: Caroline Clarke
Group Account Director: Will Dell

PR Agency: Narrative
Vice President: Lauren Baswick
Account Director: Ashley Belfast
Account Director: Cole Douglas
Associate Creative Director: Kath Flores Wong