Open Up
Open Wines wanted to celebrate the feeling of acceptance that comes with being able to open up and be their authentic selves. To do that, we found three pairs of people who had opened up to one another and found true connection with one another and had them tell us their stories.
Mathusha talks about overcoming cultural differences to connect with her mother.
Seth and his brother Mac share their story of growing closer after Seth came out as transgender.
Marie talks about how coming out to her mother strengthened their bond.
The Letters
Sometimes magic happens on set, and that's exactly what happened here. As part of the process to connect with our talent, we had them write letters to one another which they allowed us to film. They shared some beautiful and intimate stories and we were able to create additional videos above and beyond what we'd planned that no one could have expected.
Marie's letter to her mother
Mac's letter to his brother Seth
Credits
Client: Arterra Wines
Agency: Bensimon Byrne
Chief Creative Officer: Joseph Bonnici
Associate Creative Director: Lorne Covant
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Group Account Director: Chris Roop
Business Lead: Meghan Shroeder
Agency Producer: Caroline Clarke
Production: Soft Citizen
Director: Henry Lu
Cinematographer: Farhad Ghaderi, Mantl
Producer:Joe McLaren
Edit House: Rooster
Editor: Michelle Czukar