Gilead Reflections
Triple Negative Breast Cancer is a more aggressive (and difficult to treat) form of cancer that disproportionally impacts women of colour. For Breast Cancer Awareness Month, we worked with two women to share their journey with triple negative breast cancer and how it has affected their identity as women, their relationship with themselves, their understanding of beauty, and their outlook on life.
Reflections: Laura
Reflections: Kristal
Credits
Agency: Bensimon Byrne
Client: Gilead
Agency Producer: Michelle Pilling, Caroline Clarke
Creative Director: Gints Bruveris
Copywriter: Samantha Ramsay, Megan Radisa
Art Director: Nina Hang
Group Account Director: Will Dell
Business Lead: Meghan Schroder
Editor: Tim Pienta
Production: Corner Content
Executive Producer/Partner: Jennie Montford
Director: Teaunna Gray
DP: Bob Lyte
Hair & Makeup: Ms. Myles
Producer: Darlene Paguandas
Colour Facility: Darling