City Friends with Benefits
After years of flirting (and that little thing called COVID), Toronto, Ottawa, and Montréal finally hooked up for a unique tri-branded campaign to encourage (safe) tourism between the three cities.
To get people to experiment with fun flings in new beds, we created the City Friends with Benefits campaign, designed to remind people just how sexy each of the cities are - and pass on some benefits like hotel, flight, and train deals to get you there.
But how do you get people talking about travel deals in the midst of a pandemic? You take a classic vacation song that happens to be about infidelity and add a little twist.
We wrote a full Weird Al Yankovic style parody song and shot a music video to accompany it showing off all the things to love about the cities.
And then we did it in French.
Awards & Recognition
- Canadian Marketing Awards | Bronze - Innovative Media, City Friends with Benefits
Credits
Agency Producer: Michelle Pilling
Chief Creative Officer: David Rosenberg
Copywriter: Samantha Ramsay
Art Director: Amy Fernandes
Group Account Director: Chris Roop
Project Manager: Allison Woodley
French Supervision: The French Shop
Production House: Asymetric
Executive Producer: Evan Landry
Director: Peter Huang
Line Producer: Katy Maravala
Offline: Button Factory
Editor: Paul Skinner
Online: Alter Ego
Producer: Hilda/Pallavi
Editor: Darren Achim
Colourist: Conor Fisher
Audio: Pirate
Producer: Maggie Blouin
Director: Tom Eymundson/Roger St. Dennis
Engineer: Keith Ohman